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How to Create, Market, and Sell Your eBook (and Start Making Money Online!)

Are you ready to start making money selling digital products? Creating and selling an eBook is one of the easiest and most accessible ways to build a new income stream—especially if you're passionate about sharing your knowledge. Whether you're a creator, entrepreneur, or simply exploring side hustle options, this guide will walk you through the entire process: from picking a profitable eBook idea to marketing and selling your product with confidence.

Let’s dive into how to create, market, and sell your eBook—the authentic way.

Watch this video on the same topic: here


📌 Step 1: Pick a Profitable eBook Topic

The key to selling an eBook successfully starts with choosing the right topic. Ask yourself:

What do people constantly ask me about?

What problems can I solve?

What knowledge or experience do I already have?

Focus on a specific niche that has a clear demand—this could be anything from fitness tips, marketing strategies, budgeting advice, or even hobby-based content like knitting or digital photography.

▶️ Watch the breakdown at [00:34​ - 04:10​]

🎨 Step 2: Create Your eBook in Canva

You don’t need to be a graphic designer to create a stunning eBook. Canva is a free, beginner-friendly design tool that lets you drag-and-drop text, images, and graphics to bring your eBook to life. In the video, you’ll get a full Canva tutorial covering:

Setting up your eBook format

Choosing fonts, colors, and layouts

Adding pages, photos, and charts

▶️ Watch the Canva tutorial at [04:11​ - 13:54​]

💻 Step 3: Set Up Your Product to Sell (Without Tech Overwhelm)

Once your eBook is ready, you’ll need to set it up for sale. This part may seem intimidating, but it's actually easy with tools like the Stan Store—a link-in-bio tool that allows you to sell digital products, courses, and more directly from your social media.

The setup includes:

Uploading your eBook PDF

Creating a simple product page

Setting a price

Linking to your bio

▶️ Watch this section at [13:55​ - 19:38​]

📣 Step 4: Market Your eBook Authentically

Marketing doesn’t have to feel sleazy or salesy. The key is showing up consistently and sharing value. Here’s how to promote your eBook authentically:

Share behind-the-scenes of the creation process

Post tips and excerpts from your eBook

Use social media content pillars

Repurpose your content across platforms

You’ll also learn how to generate 4 months of content ideas in just 1 hour with this free workshop:

👉 Plan out 4 months of content

▶️ Marketing starts at [19:39​ - 21:45​], and continues through [24:12​ - 27:31​]

🎁 Free Resources to Help You Sell More

To help you get started even faster, check out these powerful tools and resources:

💬 100 Reels Hooks to Increase Views

📦 The Ultimate UGC Creator Bundle

📧 Email Pitch Templates for Creators

📅 12-Month Content Creator Plan

And if you're ready to scale your business, don’t miss the $27 Mini Course: Grow to 100K on Any Platform

🎓 Grab it here

💡 Final Thoughts

Creating and selling your own eBook is one of the smartest ways to turn your expertise into passive income. With tools like Canva and Stan Store, and authentic marketing strategies that align with who you are, you can launch with confidence and start earning from your knowledge.

🔗 Set up your Stan Store here: https://join.stan.store

🎥 Watch the full video tutorial for a detailed walk-through!

Follow Millie for more tips:

Instagram & TikTok: @itsmodernmillie

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